About Me

It all begins with an idea.

Got a big idea you're itching to share? Whether it's launching a business, leveling up a hobby, or unleashing a creative project, the way you tell your story online matters. That's where I come in. I help you cut through the noise with tailored media solutions that get results.

Think of me as your end-to-end media partner. Today's 'content creation' is about more than just visuals – it's about smart, data-driven storytelling. My background blends sales, marketing, and technical production to deliver impactful content.

For the past decade, I've been immersed in media production, live entertainment, and retail, working with a diverse range of products and services. This journey has armed me with valuable insights, data understanding, and a knack for innovative approaches. From in-depth long-form content to engaging reels and striking still images, I've worn many hats – creative director, camera operator, editor – handling everything from initial Google research to final touches in Da Vinci Resolve and Adobe CC. 

Ultimately, my ability to craft effective media solutions stems from this hybrid blend of practical experience and academic grounding, underpinned by my Bachelor of Arts degree in Film Production. That degree provided me with a deep understanding of visual communication, narrative structure, and the technical side of bringing ideas to life.