About Me

I'm a creative director and visual storyteller with a deep passion for the fashion, beauty, and lifestyle industries. For me, it's not just about creating an image; it's about building a world. My work is about finding the narrative in everything—whether it's the precise light on a product or the kinetic energy of a live event.

With a decade of end-to-end production experience, I bridge the gap between high-level creative direction and the hands-on craft. I’m equally at home on set directing a beauty campaign or in the suite meticulously colour grading a film. I manage the entire process: from creative ideation and pitching to the final, polished edit in Adobe Premiere Pro and DaVinci Resolve.

My foundation in Film Production gave me a deep understanding of narrative structure, but my passion is in applying that craft to the social-first landscape. I thrive on translating a brand's strategy into compelling, beautiful content that resonates and builds a genuine audience.