Oatsu 2025 Recap
Thank you to all the Oatsu supporters, 2025 was amazing for us! We really appreciate your support. We had a lot of press coverage, from Forbes to The Grocer, and even won a Great Taste Award for our Summer Berries flavour. One of the pinch-me moments, though, was seeing an Oatsu TV Advert run on national television; a big thanks to Channel 4. You can watch the ad below.
Oatsu National TV ad
The three flavours you see were a success after our one-year tinkering and tweaking of our overnight range, which you can now buy from a few online retailers and partners, including Ocado, Amazon, and the Oatsu website. We know you are pressed for time, so you can skip the delivery wait by grabbing an Oatsu pot from Selfridges Foodhall too.
Seeing the national rollout ad is one thing, and we cannot replace the feeling. As an early-stage business, the impact of the advert has been noticeable; we have seen a +22% uplift on Ocado and +450% online. 2026 sees us harness this trajectory as we continue to grow and settle in with our new manufacturer. There is some big news coming soon that we cannot wait to share.
As you know, Lauren, our founder, is always on the go. She has been doing the rounds from Colworth Science Park, where she spoke at the Gastronomica Series, to discussing highs and lows at DTC Live, an e-commerce focused conference, to visiting her old school, North London Collegiate School, where they now have a start-up school for year 12 students fostering entrepreneurship, confidence and ambition. Whilst Lauren engages with the community, a lot has been happening in the background too.
Did we mention we won a Great Taste Award in 2025 for our Summer Berry flavour? From our end, this is a positive encouragement and confirmation that we are on the right path. The competition is a blind taste by industry pros; it is purely based on taste. Summer Berry was in development for over a year; winning this award really is thrilling. Thank you to the judges and The Guild of Fine Food
All being said, 2025 was a turning point for Oatsu; we found a new manufacturer. We launched on Ocado Retail and Selfridges, and sent our exports to Hong Kong. Won a Channel 4 TV ad, and we are happy to see the numbers reflect more people discovering Oatsu than ever before. From the outside, it looks like a year of big wins and firsts. Behind the scenes, it was also a year of intensity, and less downtime than I'd like to admit.
If you would like to keep up with our 2026 endeavours, let’s connect on Oatsu socials or subscribe to our blog for our newsletter, to receive special discounts and a first look at new flavours and ranges!
